Sleepless In Columbus
On February 14th 2009 I tried to sleep but I couldn’t. I had too much on my mind. The economy, friends who owned their own businesses that were struggling, layoffs and I was also thinking about what had happened just the day before. On February 11th, 2009 @cherylharrison, and @amandacallicoat along with sponsors pulled off a great tweetup at The Chocolate Cafe called the Sweet Tweet Meet.
Music Magic Meal
There were 112 people that showed up for this event. Music. Magic and a Meal. That day we had the worst rain, hail and wind storm you could imagine, but people showed up anyway. The Chocolate Cafe had a great evening financially and had mentioned the phone was ringing off the hook all week and new people were visiting the cafe. I kept thinking to myself that this turnout, and the resulting success for the restaurant was happening because our small group of socially connected and social media savvy people were informing, educating and promoting this establishment and this event.
8 Pages Later
I believe it was 4:00am when I finally crawled out of bed, and around noon I had written 8 page document titled Twitter Tasters. This idea was born. I had it in my mind that I could recruit tasters by offering them free eats in return for taste tweets. I wasn’t sure if it would fly, so I started twittering the general idea. “Anyone interested in becoming a Twitter Taster?” Within minutes I had more than 10 people responding. A few minutes later, I had restaurants, coffee shops, and even ice cream shops DMing me wanting to hold an event.
CbusTasters Was Born
Other twitter followers were asking to join. Within a few hours I had 20 people who wanted to become CbusTasters. I made the decision to start a new hobby. I would use social networking and social media to help restaurants, cafes, coffee shops, ice cream shops and, really, any establishment that has a menu of items to taste, get the word out. I ran the idea past @blantonious and @wyliemac, two very close social media friends, and that is where we discussed the name. We couldn’t really use Twitter Tasters, because we couldn’t use Twitter in a twitter idea. We also thought it was too limiting. Tasters could use any social media platform to get the word out. So we put pen to paper, came up with a few ideas. When we thought about what the team would be doing, which was tasting, the first word TASTE made sense. As we thought a bit more, we realized we would be broadcasting the message to our networks. Wa-lah. TasteCasting was born.
35 Days Later
Fast forward 35 Days. It is now March 20th. We’ve held two tastings, have more than 25 members on the tasting team, launched the site, have team shirts, have been interviewed by Channel 10TV to air tonight, launched this site and we have new requests from restaurants coming in daily to: Meet, they will TREAT, We will EAT, and then Tweet and Repeat.
What An Amazing Team
The CbusTasting team is a great! They really are the ones creating new opportunities for our local restaurants and helping to make my sleepless night all worth it. I plan to profile each and every one of the team in this blog in future posts so you can get to know them, follow them and cheer them on.
A Great Hobby
This is a great hobby. We all get to help restaurant owners get the word out, promote their menu and specials and we get to meet, eat and tweet. The only thing I will need to do more often is spend extra time in the gym.
Until next time…
Dan Harris
Founder, TasteCasting